In the living world, our life circulates around the vast globe of social media, social media has a great impact on our lives that we can’t resist ourselves using these social media platforms in our daily lives. It always takes care to provide the best version every time to its users, in which people find something new to use the platform and it keeps them more engaged. Social media is the biggest way to promote the business as well as to give the users the best choice of the product. There are millions of people who are using social media and have a lot of knowledge of how to make it more useful to market their businesses on social media, the way it is progressing is the next world. People are pretty much addicted to social media in many ways, they usually search distinguish business platforms to buy anything and check out their reviews as well. “I use Social media as an idea generator, trend mapper and strategic compass for all of us online business ventures.” -Paul Gillin (@pgillin)
In this era, Facebook is the most globally used platform. Almost about 7 million daily active users, 20% population of the world is using FB and still climbing, FB has been the biggest platform for not only to provide entertainment but also to do a business, weather it is national or international business. Managers provide their people the best sight to buy any product, there is a huge traffic of advertisement of products in order to attract their targeted audience towards it, people nowadays prefer Marketing through the FB, it makes easy for them to spread it more to the people globally. Facebook is also very useful to share the vacancies for new jobs. There is a lot of marketing groups where you can share your business to the audience, Facebook marketing is very in because of its global reach, there is no generation gap in this platform every person is scrolling it, which is the best advantage for Marketing your business!! On Messenger you can send invites to the people and messenger marketing 30 t0 50x less then Facebook ads and campaigns.
Instagram is the advanced version of Facebook, it has more updated features and it has abundant of running business accounts, you should work on uploading posts related to your business with trending hashtags which helps to make your post appear on top lists and after reaching 1million followers you can easily earn from your business account, when you get your audience as well, people will prefer your product and Instagram also keeps advertising your product. This is how your followers keep increasing. Instagram also provides chatting and video call features, as same as Facebook, Instagram is not only for social media marketing but it is also pretty advanced in providing entertainment, millions of people have active accounts on Instagram it also provides Good security To keep your account private on your choice.
In the 21st century, everyone is looking for entertainment and wants to do something creative, so TikTok was launched in 2017 musically and it was updated further with amazing features and now it is named TikTok. Billions of people all over the world are using TikTok, people show their talent on TikTok by imitating the actors and also syncing the dialogues. Some make short vlogs on TikTok that is also pretty entertaining, Influencers are spreading new trend and also teaching distinguish remedies, exercises, or recipes. TikTok is also an earning platform for that you have to reach 1 million followers and then your earning will be started. TikTok is also a good source of product marketing, people choose to run accounts to promote their products. Many brands collaborate with the influencers for paid promotion for their products that became helpful for their selling. If we talk about the global reach of social media platforms it is clear that TikTok hasn’t enough public as compared to Facebook and Instagram because it gets banned or gets downtime to time for its inorganic content the main reason is it used by young generations and influencers.
In the comparison of Facebook and Tiktok for marketing purposes then there is Facebook which has a global reach and this is the main reason for “why everyone goes on Facebook for marketing their businesses”. Facebook allows every individual to be aware and market their business because there is a vast audience using it day and night which is the main advantage of it. Marketing is not a cup of tea for Tiktok, it is most popular among youngsters which makes up 60% of the total userbase, TikTok reports that 80% of all users are between the ages 16-34, confirming that it is not the channel for marketing to their older crowd. The main purpose of marketing is to aware your business to your targeted audience, and it can be done on a platform like Facebook very Fluently. We can clearly see Facebook on the top of the line and it will get more users for marketing and branding business as per the growing rate of Social media users and businesses. So, Currently, there is no comparison between Facebook and Tiktok both platforms has their own users, specs, and content.
“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better versions of themselves.” -Mitchelle Stinson